About us
THE BRAND
PRACHI SARDA born in the vibrant city of joy, Kolkata, in 2023, is a dream that originated in the heart of a 16-year-old and transformed into reality. Our brand philosophy thrives on the interplay of crafting pieces to preserve traditional embroidery techniques by recreating them with a modern twist.
With a commitment to celebrate the spirit of individuality and diversity of occasions we create garments that radiate confidence and elegance, empowering you to express freely. From tailored cuts to self-created prints, each piece is a testament to our dedication to quality and attention to detail.
Prachi Sarda
Meet the visionary behind the label, whose journey into the world of fashion began with a natural flair for design, nurtured through schooling and honed at UID, Ahmedabad. Honored with a gold medal and the prestigious Best Design Collection award for her graduation project in 2022, she embarked on a path of diverse internships, ultimately paving the way to launching her label.
Driven by a passion for creating multidimensional profiles, her expertise lies in breathing life into unique prints, playing with 3D textures, and infusing each piece with intricate craftsmanship and embroidery. With a profound love for fashion and a relentless pursuit of innovation, every creation bears the mark of dedication and creativity. Join the journey of craftsmanship and artistry, as the label continues to captivate and inspire in the world of fashion.